Merry Christmas, Lingeristas!

Merry Christmas to all of our dear, Lingeristas!

The following are some Christmas quotes that feel timeless and classic.

"Christmas is the season for kindling the fire of hospitality in the hall, the genial flame of charity in the heart." ~ Washington Irving

"It is Christmas in the heart that puts Christmas in the air." ~ W.T. Ellis

"Even as an adult I find it difficult to sleep on Christmas Eve. Yuletide excitement is a potent caffeine, no matter your age." ~ Carrie Latet
"Blessed is the season which engages the whole world in a conspiracy of love!" ~ Hamilton Wright Mabie

"Love is what's in the room with you at Christmas if you stop opening presents and listen." ~ Author unknown, attributed to a 7-year-old named Bobby
Images on this post are of Monica, our delightful Eve's Apples lingerie model, who will be gracing our website launching on New Year's Day, January 1, 2010!

Monica showed up to the shoot, wearing an ill-fitting bra and thinking that she was a 36A. After getting her fitted, she was thrilled to see that she's a 32B and looks gorgeous in everything we put her in during the shoot! It wasn't long before she was "Celebrating Her Inner Eve." She looks so spectacular in this red Lucia Plunge Bra (top image) and matching lace boyshorts that I had to send her home in it!

Last year, we had a contest for one lucky winner of this red Lucia bra and panty set by The Little Bra Company. It was the biggest contest turn out still to date! If you like this lingerie set, you can find it on New Year's Day on our new online lingerie boutique dedicated to smaller busted women (bra sizes 28AA - 36B and 32C).

Monica (in the second image) is wearing a white Retro India Bralette by Eberjey. Both panty sets can be found on our lingerie website ( on January 1, 2010.

Have a wonderful holiday, my dear Lingeristas!

Vintage Lingerie Commercials: Part 1 ~ Apple Bra

Before there was Eve's Apples Lingerie and blog there was the Apple Bra, in bra sizes 32A - 36C, that came out sometime around 1980. The video below shows the Apple Bra commercial that circulated on t.v. at the time.


Vintage Lingerie Ads: Part 32

Circa 1949

Men's Lingerie Gift Tips: When Shopping for Her ~ Part 5

Thanks to Evie, our stellar Eve's Apples' Correspondent, for telling us about lingerie gift giving tips to men written by a man for their wives, girlfriends and signifcant others.

In the Seattle Times, Evie discovered "Spice up your holidays: A guy's guide to shopping for lingerie gifts," by Geoff Carter with the Seattle Times.

Geoff writes, "...Attention all fellers: As they now stand, your plans to buy a gift of frilly lingerie for your significant other are doomed to flop and fail. You're probably looking at lingerie Web sites right now, armed only with a vague idea of your sweetheart's sizes (no, no, stop looking at your cupped hands), and an even more vague notion of what she'd actually like to wear, a notion that's inextricably rooted in the kind of lingerie you want to see in the bedroom: lacy, see-through, possibly evaporating.

I know all this because I'm one of you: I'm buying lingerie for my girl for the first time ever. My need to research every purchase to within an inch of its life brought me to Jennifer Carroll, owner of Fremont lingerie boutique Bellefleur and co-author of "Underneath It All: A Girl's Guide to Buying, Wearing and Loving Lingerie." With her help, I have been able to break down this daunting process into a handful of steps that should be familiar to any scrubby dude who's ever played a first-person shooter.

Do some reconnaissance. Take a peek inside your significant other's underwear or lingerie drawer and look up her bra size, which is a number followed by a letter. Then look at the panty size, which should be small, medium or large. Do not try to measure her yourself: "A man coming at you with a measuring tape is a little frightening," Carroll says. "Asking her for her sizes is completely fine." Carroll also advises looking up your girl's clothing size (size 6, size 8 and so on), which can be used to size her up for sleepwear...."

For the complete article, click on A guy's guide to shopping for lingerie gifts.

For more tips, click on Eve's Apples' Tips for Men in Store Shopping, by a female's Body Type and about Gift Receipts.
(Image on this page is of a vintage Lejaby lingerie ad).

Behind the Scenes: Part 8 ~ Flirt Lingerie Fashion Shoot

Lingerie & Tutus

Tutus, worn as a fashionably flirty skirt for some and a classic uniform for serious ballerinas, always reminds me of lingerie. One of my all time favorite panties was the pink, ruffly tutu panty by Jezebel a couple years ago, embracing all the feminine delight and details that make a tutu fun. The Huit lingerie 2009 Spring Collection (images on this page) is filled with fun details echoing back to tutus and ballerinas.

In the Tutu Much post, Mme. Piplette of A La Folie recounts a childhood Christmas in which she we left pondering over her naughty and nice qualities when Santa brought presents for all the children accept her and another girl she was sure that she'd see later in group therapy. With an obsession, close to Messy Marvin in A Christmas Story, Mme. Piplette's Red Ryder BB gun was a dainty, mulit-layered, twirl inspiring tutu.

"...I sat alone in my homemade green velvet culotte and vest set, sans cadeau. I was so embarrassed, I wanted to die... what had I done that was so bad? Was it because I snuck into the pantry and ate all the chocolate crayons my mom had bought for my sister's birthday? No, it was probably because I had forgotten to let that butterfly go and it died in my bug jar. It was an accident, I swear! But I was a murderess, and Santa knew it...."

To read about Mme. Piplette's classic holiday experience with Santa and the missing tutu, click on
Tutu Much.

Remember, you've never to young or old to pull out a tutu for fun or play.

Vintage Lingerie Ads: Part 31

Circa 1940

Sexy Lingerie

Sexy Lingerie is pampering and comfortable. It embraces you in its delicate touch, and makes you feel absolutely special. There are many ways to enjoy luxurious lingerie. You could wear a magnificent bra and panties set, or slip set under your clothes to feel pampered and confident all day.

You could slip into a luxurious lingerie robe after a hard day, or wear a lush nightgown or pajama set to bed to have that elegant feeling all night. Luxurious lingerie can be made out of many different fabrics. The most luxurious are silk and satin, but occasionally you can find an elegant velvety piece. Sometimes, a big fluffy bath robe will feel like luxury to you. Wrapping yourself in its warmth and softness after a long hot bath or shower feels like heaven. You can find luxurious lingerie in almost any cut, color or type to fit your sense of style. You can get simple and demure, sultry, or wild. Any color or pattern you can think of, you can usually find a luxurious piece of lingerie if you look. You can show a little bit of skin, a lot of skin, or cover up almost entirely.

There are luxurious lingerie pieces for summer, warm pieces for winter, and pieces for all seasons. Remember, when looking for a piece of lingerie, comfort is the most important feature. If you are not comfortable in it, then there is no point in wearing it, luxurious lingerie is for your enjoyment. And, when choosing a fabric, don’t get hung up on what someone else feels in luxurious, whatever feels luxurious to you is luxurious lingerie.

Behind the Scenes: Part 6 ~ Demi Moore Photo Shoot

Demi Moore, well known actress and entrepreneur, recently filmed Wanted, the ad campaign for the new fragrance by Helena Rubinstein.

(Above Demi wears a silk chemise, perfect for lounging around the house or sleeping in)

To see the behind the scenes filming, click on the video below.


Ava for autumn/winter 2009/2010 collection

Collection for autumn and winter 2009/2010 features push up bras, corsets and panties. Main color is deep black with elements of red, yellow, blue and green. These models are addressed to ladies, who want to look sensual and feminine and at the same time want the bra to support their breast. Ava devotes much attention to details and finishing – they use original decorating elements, unconventional fasteners and bindings, which add the final touch to their products.
Here are some examples:

Eve's Apples Celebrates Two Years!

As many of you know, Eve's Apples is celebrating our "Two Year Anniversary" today. Two years ago, our first blog posted, fueled by Eve's love of luxurious lingerie. It's been a wonderful time, meeting new people, discovering designers, interviewing lingerie entrepreneurs, and so much more. Now, we're on the verge of launching our new online lingerie boutique. As always, we continue to be dedicated to bringing you, our dear lingeristas, gorgeous lingerie to help you look and feel your best.

In honor of our Two Year Anniversary, we are reposting one of our favorite, most talked about blogs, "Priceless Panties: Mood Lingerie." After all, this is where the inspiration all began.

Enjoy! We look forward to many more years with you!


~ Eve


An old boyfriend once told me that nothing is more attractive on a woman than confidence. I say, "Nothing is more attractive than a confident woman in luxurious lingerie."

For me, wearing a beautiful matching bra and panty set in a sumptuous fabric against my skin makes me feel sexy any day. It's never mattered to me whether or not my boyfriends ever knew that I was wearing special lingerie or not, or even if my husband does now. What has mattered all along is that I've known!

The right kind of lingerie will set me up for the day. If there's a day where I feel like hell warmed over, I'll look though my precious, color-coded lingerie drawers only to find my mood lifting. Once I slip the silk over my body, the decision is made. Today is going to be good!

Over the years, I've noticed, that I tend to gravitate towards certain colors and sets based upon my moods. The following is what I've found according to my mood:

Bra Color & Mood

• white = fresh, new beginnings
• black = meow, confident, nothings getting past me today
• red = sexy vixen, sassy, watch out
• pink = sweet, loving, tender, kind
• blue = calm, mellow, steady
• green = grounding
• brown = stylish, serious
• orange = artistic, creative
• flower print = girlie
• stripes = fun-loving, sporty

How I feel about lingerie reminds me of the time I tried on a $250,000 necklace at Tiffany's. The ladies with me were encouraging me to try on the necklace. I thought, "Why? I don't even like diamonds." I begrudgingly tried it on, only to be shocked at how such a small, delicately crafted piece could immediately alter my mood.

Once it was on my neck, I felt it...the feeling can only be described as a symbiotic blend of craftsmanship, beauty, and elegance. And I hadn't even I looked in the mirror yet. I can still feel the light, countless karats effortlessly draping over my collar bone and the polished metal gliding over my skin. It was as if the necklace were made just for me. And when I saw it on myself...well, I don't have to say anymore. It was a priceless experience. In that moment, I finally knew why they say, "Diamonds are a girls best friend."

The right lingerie can have the same mood altering affect. Although, for a lot less money. Whew! Lingerie can make me feel as if this beautiful creation were made just for me. It can enhance parts of my body that I never knew could look like that! What it does for my confidence, even if I'm the only one who knows it, is priceless!

("Thankful" photo {image top} is courtesy of Heather Bullard. Also thanks to Iffer's Little Nest for posting the photo.)

Lingerista Lifestyle: Papaya Pumpkin Facial

After a day of festivities, including succulent turkey, herb infused gravy, savory stuffing, potatoes, pies, wine and ports, your body is in dire need of detoxing. No one likes to fit into sexy lingerie after a day of gluttonous gorging on delicious holiday treats. Use some of the local harvest to make a pumpkin (and papaya) facial that is a great way to give your face (and body) a fresh glow after Thanksgiving.


  • 2/3 c papaya mashed
  • 15oz can pure pumpkin
  • 1 egg beaten

Apply for 10 minutes. Refines skin, making it smoother and giving you a softer complexion.

Thanks to Glamology for the twitter facial recipe.

May you have a relaxing, refreshed holiday weekend of recovery, my dear Lingeristas.

Happy Thanksgiving, Lingeristas!

Happy Thanksgiving to all of our dear Eve's Apples Lingeristas on this wonderful day. We wish you the joy of friends, family, food and festivities!

Photo curtosy of My Sweet Savannah. Thanks to Iffer's Little Nest for carrying this image and its website, full of inspiring photos.

La Perla Commercial Banned

In the United States, you won't see this La Perla commercial on t.v., considered too sexy for the U.S. viewers.

To see the Banned La Perla Commerical, click on the video below.

Vintage Lingerie Ads: Part 28

Circa 1940

Pin-up collection

In November we are usually spending more time at home. Why not to make these moments pleasant thanks to Obsessive lingerie?

The new collection refers to retro fashion, the time when women were perfect house wives as well as mistresses, thus the costumes are perfect for housework.What about spending a nice evening in the vintage style together with your man? Prepare his favourite dish and invite him to a dinner. Take care of hairstyle, make-up and of course – a costume! On the special occasion, Obsessive proposes sexy costumes Cutie, Frillie, Sweetie and scanty lingerie set Hottie, stylish chemise Wifie and panties Shortie.

Become sexy housewife in retro style thanks to the Pin-up collection by Obsessive!


Behind the Scenes: Part 5 ~ La Perla Photo Shoot

Long known for its luxurious lingerie and high end style, La Perla recently shot an ad campaign (image above) and from it created "Party Hour," celebrating nine years of selling online. If you want a sneak peek of the actual photo shoot, click on the video below for a behind the scenes look.


To see more gorgeous, french influenced images from this photo shoot click on the La Perla website.

VIP offer

We′ve got great news for you - all register customers at will get 15% off everything from Friday 20th October until Sunday 22th October 2009. Stock up on Christmas presents or choose some sexy lingerie - maybe one of our bestsellers.

But hurry, don’t miss out – offer expires on Sunday so shop now!

Latest Lingerie News: Elle Macpherson Gets Intimate with Berlin

Congratulations to Elle Macpherson for launching her lingerie collection throughout Europe!

In a recent press release by Bendon, "The launch of Elle Macpherson Intimates into Europe took place in the vibrant Mitte of East Berlin on November 12th, 2009. The latest Spring/Summer 2010 collection was displayed in a series of artistic installations at the Galerie Morgen, interpreting the relationship between art and fashion, and with Elle Macpherson, the Creative Director of Intimates, in attendance.

Hip, young Berliners mixed with the established fashion and cultural influences to create an eclectic and artistic scene. Guests included Anna von Griesheim, renowned artist HP Adamski, Countess Tamara von Nayhauss, Sophie Schuett, Celia von Bismarck, designers Unrath & Strano, opera singer Tobey Wilson, TV presenters Anastasia Zampounidis and Tanja Buelter, actors Stephanie Stumph, Marcel Neumueller, and Hubertus Regout, media expert Prof. Jo Groebel and milliner Fiona Benett – just to name but a few....

...Elle Macpherson, famous for shaking up the traditionally staid lingerie industry, could be considered to be bucking the trend of most business strategies in the current global economic climate by bringing her collection to Europe. However, this signals the confidence in the strength of the Intimates brand and the unique fashion handwriting which is in demand in Europe.

Elle Macpherson, Creative Director of Intimates, says '(T)aking my lingerie into Europe feels very much like a natural next step.'

'The reaction to the launch of Intimates in Europe has surpassed all our initial expectations. It’s a very exciting time for me and my design team...

...The focus for the Intimates lingerie has always been on impeccable design, using luxurious fabrics with attention to fit, comfort and affordability. This is what sets the lingerie apart,' says Elle."

Elle's intimate apparel "is now available throughout Europe in countries including Germany, Switzerland, Austria, Sweden, Denmark and Greece.

As well as the European and UK markets, Elle’s lingerie is sold in the United States, Australasia and the Gulf States. Once the European expansion is complete, Elle’s lingerie will be sold in over 30 countries around the world."
(Images on this post are from the Berlin launch, compliments of Elle Macpherson Intimates and Bendon.)

Vintage Lingerie Ads: Part 27

1929 Mercury Lingerie

The Quotable Lingerista: Dita von Tesse

Dita von Tesse, one of Eve's favorite lingerie icons, is not only an entertainer but also a designer and business woman. To find out more about this fascinating woman and her thoughts, read a few of her quotes below.

"Please, oh please, let me never become the woman in the room that hates the younger women in the room."

"I'm always on time when it matters....!"

“People always think I just hang around in jeans or a tracksuit, and I’m like, Well, no. I’m sitting here right now, having just rolled out of bed, wearing a vintage slip. I don’t have any makeup on, my hair is probably a disaster, but that doesn’t mean I’ll put on jeans and a T-shirt because no one’s looking. I mean, I don’t put on a full face of makeup, heels and a little black dress every time I walk out the door—I’m not an alien from another planet who doesn’t like to be comfortable—it’s just that, for me, the natural version of me, is only for people who are close to me. I don’t know why everyone wants me to wear jeans so badly.”

(The above quote from Fashionindie in Fashion Quotable: Dita von Tesse)

For more information on Dita von Tesse, click on our link to her Covent Garden Video Interview.