Merry Christmas, Lingeristas!

Merry Christmas to all of our dear, Lingeristas!

The following are some Christmas quotes that feel timeless and classic.

"Christmas is the season for kindling the fire of hospitality in the hall, the genial flame of charity in the heart." ~ Washington Irving

"It is Christmas in the heart that puts Christmas in the air." ~ W.T. Ellis

"Even as an adult I find it difficult to sleep on Christmas Eve. Yuletide excitement is a potent caffeine, no matter your age." ~ Carrie Latet
"Blessed is the season which engages the whole world in a conspiracy of love!" ~ Hamilton Wright Mabie

"Love is what's in the room with you at Christmas if you stop opening presents and listen." ~ Author unknown, attributed to a 7-year-old named Bobby
Images on this post are of Monica, our delightful Eve's Apples lingerie model, who will be gracing our website launching on New Year's Day, January 1, 2010!

Monica showed up to the shoot, wearing an ill-fitting bra and thinking that she was a 36A. After getting her fitted, she was thrilled to see that she's a 32B and looks gorgeous in everything we put her in during the shoot! It wasn't long before she was "Celebrating Her Inner Eve." She looks so spectacular in this red Lucia Plunge Bra (top image) and matching lace boyshorts that I had to send her home in it!

Last year, we had a contest for one lucky winner of this red Lucia bra and panty set by The Little Bra Company. It was the biggest contest turn out still to date! If you like this lingerie set, you can find it on New Year's Day on our new online lingerie boutique dedicated to smaller busted women (bra sizes 28AA - 36B and 32C).

Monica (in the second image) is wearing a white Retro India Bralette by Eberjey. Both panty sets can be found on our lingerie website ( on January 1, 2010.

Have a wonderful holiday, my dear Lingeristas!

Vintage Lingerie Commercials: Part 1 ~ Apple Bra

Before there was Eve's Apples Lingerie and blog there was the Apple Bra, in bra sizes 32A - 36C, that came out sometime around 1980. The video below shows the Apple Bra commercial that circulated on t.v. at the time.


Vintage Lingerie Ads: Part 32

Circa 1949

Men's Lingerie Gift Tips: When Shopping for Her ~ Part 5

Thanks to Evie, our stellar Eve's Apples' Correspondent, for telling us about lingerie gift giving tips to men written by a man for their wives, girlfriends and signifcant others.

In the Seattle Times, Evie discovered "Spice up your holidays: A guy's guide to shopping for lingerie gifts," by Geoff Carter with the Seattle Times.

Geoff writes, "...Attention all fellers: As they now stand, your plans to buy a gift of frilly lingerie for your significant other are doomed to flop and fail. You're probably looking at lingerie Web sites right now, armed only with a vague idea of your sweetheart's sizes (no, no, stop looking at your cupped hands), and an even more vague notion of what she'd actually like to wear, a notion that's inextricably rooted in the kind of lingerie you want to see in the bedroom: lacy, see-through, possibly evaporating.

I know all this because I'm one of you: I'm buying lingerie for my girl for the first time ever. My need to research every purchase to within an inch of its life brought me to Jennifer Carroll, owner of Fremont lingerie boutique Bellefleur and co-author of "Underneath It All: A Girl's Guide to Buying, Wearing and Loving Lingerie." With her help, I have been able to break down this daunting process into a handful of steps that should be familiar to any scrubby dude who's ever played a first-person shooter.

Do some reconnaissance. Take a peek inside your significant other's underwear or lingerie drawer and look up her bra size, which is a number followed by a letter. Then look at the panty size, which should be small, medium or large. Do not try to measure her yourself: "A man coming at you with a measuring tape is a little frightening," Carroll says. "Asking her for her sizes is completely fine." Carroll also advises looking up your girl's clothing size (size 6, size 8 and so on), which can be used to size her up for sleepwear...."

For the complete article, click on A guy's guide to shopping for lingerie gifts.

For more tips, click on Eve's Apples' Tips for Men in Store Shopping, by a female's Body Type and about Gift Receipts.
(Image on this page is of a vintage Lejaby lingerie ad).

Behind the Scenes: Part 8 ~ Flirt Lingerie Fashion Shoot

Lingerie & Tutus

Tutus, worn as a fashionably flirty skirt for some and a classic uniform for serious ballerinas, always reminds me of lingerie. One of my all time favorite panties was the pink, ruffly tutu panty by Jezebel a couple years ago, embracing all the feminine delight and details that make a tutu fun. The Huit lingerie 2009 Spring Collection (images on this page) is filled with fun details echoing back to tutus and ballerinas.

In the Tutu Much post, Mme. Piplette of A La Folie recounts a childhood Christmas in which she we left pondering over her naughty and nice qualities when Santa brought presents for all the children accept her and another girl she was sure that she'd see later in group therapy. With an obsession, close to Messy Marvin in A Christmas Story, Mme. Piplette's Red Ryder BB gun was a dainty, mulit-layered, twirl inspiring tutu.

"...I sat alone in my homemade green velvet culotte and vest set, sans cadeau. I was so embarrassed, I wanted to die... what had I done that was so bad? Was it because I snuck into the pantry and ate all the chocolate crayons my mom had bought for my sister's birthday? No, it was probably because I had forgotten to let that butterfly go and it died in my bug jar. It was an accident, I swear! But I was a murderess, and Santa knew it...."

To read about Mme. Piplette's classic holiday experience with Santa and the missing tutu, click on
Tutu Much.

Remember, you've never to young or old to pull out a tutu for fun or play.

Vintage Lingerie Ads: Part 31

Circa 1940

Sexy Lingerie

Sexy Lingerie is pampering and comfortable. It embraces you in its delicate touch, and makes you feel absolutely special. There are many ways to enjoy luxurious lingerie. You could wear a magnificent bra and panties set, or slip set under your clothes to feel pampered and confident all day.

You could slip into a luxurious lingerie robe after a hard day, or wear a lush nightgown or pajama set to bed to have that elegant feeling all night. Luxurious lingerie can be made out of many different fabrics. The most luxurious are silk and satin, but occasionally you can find an elegant velvety piece. Sometimes, a big fluffy bath robe will feel like luxury to you. Wrapping yourself in its warmth and softness after a long hot bath or shower feels like heaven. You can find luxurious lingerie in almost any cut, color or type to fit your sense of style. You can get simple and demure, sultry, or wild. Any color or pattern you can think of, you can usually find a luxurious piece of lingerie if you look. You can show a little bit of skin, a lot of skin, or cover up almost entirely.

There are luxurious lingerie pieces for summer, warm pieces for winter, and pieces for all seasons. Remember, when looking for a piece of lingerie, comfort is the most important feature. If you are not comfortable in it, then there is no point in wearing it, luxurious lingerie is for your enjoyment. And, when choosing a fabric, don’t get hung up on what someone else feels in luxurious, whatever feels luxurious to you is luxurious lingerie.

Behind the Scenes: Part 6 ~ Demi Moore Photo Shoot

Demi Moore, well known actress and entrepreneur, recently filmed Wanted, the ad campaign for the new fragrance by Helena Rubinstein.

(Above Demi wears a silk chemise, perfect for lounging around the house or sleeping in)

To see the behind the scenes filming, click on the video below.


Ava for autumn/winter 2009/2010 collection

Collection for autumn and winter 2009/2010 features push up bras, corsets and panties. Main color is deep black with elements of red, yellow, blue and green. These models are addressed to ladies, who want to look sensual and feminine and at the same time want the bra to support their breast. Ava devotes much attention to details and finishing – they use original decorating elements, unconventional fasteners and bindings, which add the final touch to their products.
Here are some examples: